365 Days Of Marketing And Me: Day Forty - 2/9/2021
/One Creative Introverts Effort To Take On The Extroverted Marketing World…
Welcome to day number forty of 365 Days Of Marketing And Me… where yesterday… I signed up for a free seven-day trial of SEMrush… with the hope of using it to increase The Wicker Breaker’s revenue by improving my SEO score… last night… after my first crawl… I learned that I had a little over thirty-five-thousand crawl issues to resolve…
Keep in mind that I’ve been posting here daily for six years straight before taking a two-year hiatus… and before my break… I did very little when it comes to any form of marketing effort… which is why this count is so high… thankfully… many of the issues were simple to fix… and each simple fix would resolve the problem on over three-thousand pages all at once…
For example… when I created my sidebar… many years ago… I didn’t know that it mattered whether or not you use HTTP… or HTTPS… when adding internal links throughout the website… in case you’re like me and didn’t know… it turns out that you get dinged if you don’t use HTTPS internal link tags… and since I had four HTTP minus the “S” links on my sidebar… I got dinged over twelve-thousand times just for the four instances…
Between what I worked on last night… and what I got up to this afternoon… I managed to get rid of all of the serious issues… and now have twenty-thousand more issues to work through… but again… most of these issues will be cleared up three-thousand at a time… since several of the issues are on every page… meaning if you fix one then you fix them all in the process…
I can’t wait for all of these changes to get crawled by the search engine bots to see if all of my efforts will actually pay off… but for now… I’m done SEO adjusting for today…
And there you have my marketing effort for the day… with that… it’s time to share how I fulfilled the assignment from yesterday…
According to the 365 Days Of Marketing book… yesterday was Man Day… which is yet another themed day that left me feeling uninspired… I think it might have something to do with having nothing but sisters and never developed traditional “man interests” like cars… guns… and sports… but keep in mind… I also never felt accepted by my sisters and mom as one of them… so I developed most of my interest with gender in mind…
I guess I could have tried to write with the loophole of using the word man as in mankind… but considering all the chaos on this planet that’s caused by humans… the mankind man doesn’t inspire anything all that celebratory within me… so… like with Bubble Gum Day… I’m fine with opting to opt-out of this assignment.. even if it does end up affecting my overall grade…
And there you have my input on yesterday’s task… so now let’s take a look at what the book has in store for me today…
The 365 Days Of Marketing book says that today is Toothache Day… which seems like a weird thing to celebrate… but… considering my dental history… I have more to say on this topic than I’ve had to say about all three of the last assignments put together… but… we are at the end of my day… so… you’ll have to wait for tomorrow to read how I turn a bunch of mouth problems into a celebratory tale!!!
