365 Days Of Marketing And Me: Day Sixty-Six - 3/7/2021

One Creative Introvert’s Effort To Take On The Extroverted Marketing World…

Welcome to day number sixty-six of 365 Days Of Marketing And Me… where yesterday I completed another free marketing course from Udemy… this one was called Linking Building Outreach 101… that was a bit disappointing because it felt more like an unedited/repurposed marketing homework assignment that the “instructor” just uploaded as a course…

For one… it was another video with just a talking head… with the audio-video quality of a public access show from the ‘90s… to make things worse… this course only focused on Off-Page SEO… which I’m waiting to nail down all of my On-Page SEO efforts before I move on to do anything having to do with networking… but… I continued to listen to the course more like a podcast to passively take in the concepts being shared while I worked on fixing other SEO problems with this site…

While working… I couldn’t tell if I was caught in a time-loop or if the instructor kept reiterating several points… but I swear that I heard the same exact content repeated three times within the same lesson’s video… and at one point… the guy just froze up for about a half a minute… the dead air made me think I had streaming problems… but when I went to check… he was just looking for his words before heading over to his computer…

I get it… if you read this blog at all… you’ll see that I don’t like to edit… but I’m also not trying to teach the importance of quality control… I’m just sharing my nonsense… while trying to keep it at least kind of fun… I don’t regret taking the course because I’m that I passively took in… at least some… new information while I worked on my SEO task…

For this SEO task… I’ve been focusing on The Daily Breaker section of this page… since it’s been the segment that’s been mostly ignored when it comes to these SEO tweaks… because… there are over two thousand pages from me literally posting daily for years… and with subdirectories that need to be removed… no metadata for the page’s titles… descriptions… and alt text for images… making the effort needed to be overwhelming… for old personal journaling that nobody cares about any more…

I’d just put it off for good… but… these issues are real eyesores when they show up in the analytics… so… I’m going to take the rest of the month to focus on fixing The Daily Breaker to see what it does for my overall SEO score… while taking more courses when I get bored…

And there you have what I’ve done to fulfill my marketing efforts for today… along with a long-term goal… making it time to share how I handled the task from yesterday…

According to the 365 Days Of Marketing book… yesterday was Employee Appreciation Day… which for someone who’s self-employed means that I should have appreciated myself to celebrate… but instead…. I decided to take my joke seriously about Zuni being my garden guard dog… even though she’s mainly posted up watching from her bed…

She does deserve the Employee Of The Month title… because she’s the best dog that I’ve ever had when it comes to keeping me calm… thanks to her super low energy… in the past… there would be times when I would feel my anxiety brewing and my dog seemed to sense it and get anxious as well… which then made me feel guilty… as if they feared I would take my anxiety out on them… and then the hate cycle would begin…

With Zuni… I can have a complete freakout and she won’t even wake from her nap… this doesn’t trigger my cycle of self-hate… instead… this encourages me to join her and maybe nap a little myself… until I’m calm enough to get back to what I am doing… this is why she’ll probably win again next month…

And… for a quick moment of self-promotion… I made a resolution to set up an employee of the month award for this page… back when I had dreams of the site becoming successful enough to hire some sort of assistant… and/or an editor… with the fantasy that one of my challenges was to go viral… before I learned that I’m terrible when it comes to any monetizing efforts that I’ve tried…

I’d say that the above fulfills yesterday’s task… now let’s see what the book has in store for today…

The 365 Days Of Marketing book says that today is Dentists Day… which is interesting because I could have sworn that there already was a day dedicated to dentists a couple of weeks ago… where I talked about my experimentation with home dentistry… I’ll have to go back and look because if I’m wrong… that could be a story for me to share… we’ll all have to wait for tomorrow’s post to find out which direction I plan to go… I don’t know about you… but I’m excited to see what I manage to come up with…

And now… to wrap it all up… below are my statistics for the last seven days… now complete with speed stats…